When an AC unit dies at 11pm in July, a homeowner asks “who do you recommend for AC repair in [city]?” — and ChatGPT, Claude, or Perplexity names one or two shops. The shop it picks is not the one with the most Google reviews — it is the one whose site proves a weekend emergency number, a matching NAP across Yelp and BBB, and a LocalBusiness schema block the model can read. On a $400+ summer-night ticket, the AI leaderboard decides who gets the call.
Running a plumbing shop instead? See our /plumbers page for a plumbing-flavored variant of the same audit.
Visibility Score
Sample: 'Boulder AC repair · emergency weekend'
Yellow zone · 50–74
Why this matters for HVAC shops
When a homeowner asks ChatGPT “who do you recommend for AC repair in [city]?” the model pulls from training-time signal and on-page signal — not the Google map pack. The shop that did not make the list cannot win the July-night call, no matter how many reviews they have on Google.
Twelve real customer-intent queries, and your name comes up zero times — while two or three competitors dominate every response.
When a homeowner asks for 'the best AC repair near me,' the model doesn't list ten. It names a few — and the rest don't exist.
2.1
Across ChatGPT, Claude, and Perplexity, two of every twelve customer-intent HVAC queries name someone — on average 2.1 names. The rest never surface.
How it works
Quorumark is built around the four signals an AI assistant uses to pick “the best HVAC company near me”: customer-intent queries (emergency AC, water-heater failure, furnace outage, refrigerant top-up, energy-efficiency quote), model mentions, on-site schema and FAQ, and your NAP/listing consistency across Yelp, BBB, and Apple Maps. We measure all of them; the report tells you which one is losing the July-night ticket.
Your shop name + city, the competitors you want to be ranked against, and the email for the report. No signup, no credit card.
The searches a real homeowner types into ChatGPT — emergency AC outage, water-heater failure, furnace outage on a cold night, refrigerant top-up, energy-efficiency quote. Not a generic keyword scrape.
The second pass reveals consistency: a business named once in six runs is not the same as one named every time.
The Visibility Score, the zone, one HVAC-competitor callout, and one unlocked finding arrive within a minute. The $49 paid audit unlocks the per-query detail.
What you get
The teaser shows where you stand. The $49 intro audit explains why. The $299 Fix-It Package ships the assets to climb. There is no recurring fee — every audit is one-off, with a free re-run after 30 days.
Teaser
FreeFull audit
60/40 breakdown: mention rate is weighted 60%, website diagnostic 40% — the two signals are reported separately so you know which lever to pull.
Start the audit, then unlock the reportFix-It Package
$299FAQ
Still not sure? Run the free HVAC audit on your shop so you can see what the report looks like before paying.
Free HVAC audit
Category is pre-filled to “hvac” — you only type the rest. The Visibility Score, the zone, one HVAC-competitor callout, and one unlocked diagnostic finding arrive before paying any fee, emailed to whichever address you fill in. Running plumbing instead? See /plumbers or run the HVAC audit.